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Writer's pictureKevin Abergel

Spooky Halloween Digital Embellishment Designer Meetup





The “Spooky Halloween Digital Embellishment Designer Meetup” was a lively blend of Halloween festivity and serious professional discourse, touching upon the latest innovations in digital print embellishments. The event, characterized by a whimsical overlay of holiday costumes and a deep dive into technical discussions, presented a unique opportunity for professionals in the digital embellishment industry to connect, share, and innovate.


As the meetup commenced shortly after 11AM, the participants, including key figures from the industry, appeared on the virtual platform adorned in an array of Halloween costumes. This festive attire set a playful tone right from the start, with Kevin Abergel, hosting in a Stormtrooper costume that playfully interfered with the audio, humorously highlighting the occasional technical glitches caused by virtual backgrounds and costumes.


The conversation initially took a light-hearted turn with Jeff Peterson commenting on his friends’ Halloween party, which unusually themed Christmas in October. This sparked a brief yet amusing discussion about the increasingly early commercialization of holiday decorations, with Christmas displays popping up as soon as August, overshadowing traditional Halloween decor. Ryan Moskun and Matthew Redbear chimed in, noting how the premature holiday merchandising seemed both absurd and amusing.



Eric Vessels contributed to the jovial atmosphere by showcasing his “Halloween Christmas” attire, blending the spooky with the festive and exemplifying the theme mix that Jeff had introduced. This visual display of festive crossover set the stage for an engaging discussion about personal and cultural holiday experiences, enriching the meetup’s community feel.


Transitioning from the initial banter to the core agenda of the meetup, Kevin redirected the focus towards the technical and creative aspects of digital print embellishments. He took a moment to express gratitude towards the event’s sponsors—MGI Digital Technology, Paper Specs, and the Digital Embellishment Alliance—whose support was instrumental in bringing together like-minded professionals under one virtual roof.


Matthew Redbear then took the lead, delving into the intricacies of digital embellishment processes. He shared a detailed narrative of a challenging project undertaken for the Make-A-Wish Foundation, which involved creating a highly detailed and reflective silver foil invitation that mimicked a disco ball’s multifaceted surface. This project, as Matthew described, required innovative thinking and meticulous planning to achieve the desired aesthetic effect without compromising on quality.


The technical discussion pivoted around the methods and materials used in digital embellishments. Matthew highlighted the use of toner on top of foil—a technique that provided the invitations with a unique texture and depth that traditional methods could not achieve. This part of the conversation illuminated the experimental nature of digital print technology and the continuous push for boundary-pushing applications in the industry.


As the meetup progressed, other participants, including Ryan Moskun and Sabine Lenz, shared their experiences and challenges with similar projects. They discussed the specifics of material choices, machine settings, and the trial-and-error processes essential to mastering new techniques. Ryan detailed his experiments with different substrates and foils, discussing the balance required to maintain the tactile qualities of uncoated papers while achieving crisp, vibrant embellishments.


The conversation also touched on the broader implications of these technological advancements for the industry. Participants discussed how these innovations could transform traditional notions of what is possible in print media, expanding the potential for customized, high-quality print products that could meet increasingly specific client demands.


As the technical discussions concluded, the meetup returned to its festive theme, with participants sharing personal anecdotes about past Halloween experiences and the joy of merging personal creativity with professional skills. This return to a lighter discussion underscored the strong sense of community among the participants, who shared not only a professional field but also a passion for creativity and innovation.


In wrapping up the event, Kevin Abergel reiterated his thanks to the sponsors and participants for their contributions, which made the meetup not only a source of valuable professional insights but also a fun and engaging gathering that highlighted the vibrant culture of the digital embellishment community.


The “Spooky Halloween Digital Embellishment Designer Meetup” thus concluded on a high note, with participants leaving with new connections, insights, and inspirations that would fuel their professional endeavors and creative experiments in the days to come. The event showcased the dynamic intersection of technology and creativity in the digital embellishment industry, highlighting its evolving nature and the endless possibilities it holds for the future.

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